| Eclipse as a Superbowl AD!! Too Cool!! | |
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Jacqueline 02:17 am UTC 01/30/07 |
| http://www.newswire.ca/en/releases/archive/January2007/29/c9919.html Attention Assignment Editors: Video B-Roll via satellite - "Making Out" during Super Bowl XLI TORONTO, Jan. 29 /CNW/ - The following B-Roll is available at the listed times and co-ordinates: Live Satellite Coordinates: > STORY SUMMARY: Diet Pepsi will step into the Super Bowl spotlight this year with a new spot called "Make-Out". The 30-second "Make-Out" spot is the latest in the award-winning Diet Pepsi 'Forever Young' campaign created by BBDO Toronto. Shot in Toronto, Ontario and featuring the classic Bonnie Tyler hit "Total Eclipse of the Heart", the ad depicts a young 30-something couple who wish they could "make-out like they used to" in their more youthful days. The ad features the couple imagining themselves kissing with youthful passion at socially inappropriate times and places, such as the grocery store and at a parent-teacher interview. The couple soon realizes behaving in that way wouldn't quite fit their current lifestyle, but it's okay because they still have Diet Pepsi to keep them feeling youthful. The Forever Young campaign was first launched in 1999 and featured 11 spots, including the popular "Jeans" and "Combover" ads. The campaign, which targets young-at-heart consumers between 20 - 35 years of age, has been awarded two Golds and a Grand Prix at the Canadian Advertising Success Stories (Cassies 2002). > For technical information DURING the satellite feed, please call CNW at (416) 863-5615 For Pathfire technical assistance call Pathfire Customer Care at 1-888-345-0489 or e-mail support@pathfire.com As with all CNW Broadcast feeds, this release is offered for your free and unrestricted news use. Comments regarding the content and quality are welcomed. For further information: CNW BROADCAST, TORONTO (416) 863-9350 | |
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