I thought you were going to say ear plaugs...
> Still can't think what to get him for Christmas? Socks
> don't seem to cut it any more? Fret no longer because
> Burger King is here to help.
>
> The mass purveyor of grilled meat is offering, for a
> limited time, something even better than their usual piles
> of beef patties. This week, American men were given the
> chance to smell like their favourite meat snack with the
> launch of Flame, Burger King's contribution to the perfume
> market.
>
> The company describes Flame as "the scent of seduction
> with a hint of flame-broiled meat".
>
> Astonishingly, this elixir costs a mere $3.99 (£2.65). By
> contrast, one of its competitors, Chanel No 5, for
> example, costs more than $80.
>
> Flame, a body spray for men, was launched this week online
> and in a selection of US stores, the list of which can be
> found on the perfume's website, which is named,
> appropriately, firemeetsdesire.com.
>
> There, prospective buyers are greeted with what sounds
> like a melange of Barry White music and an interactive
> spray can which does not, disappointingly, emit a ray of
> French fries but morphs into a photograph of scented
> candles.
>
> Burger King - or "the King" as the company's website
> refers to it - is not the only celebrity perfume on the
> market this Christmas.
>
> Kate Moss, for one, will no doubt be putting up a stern
> fight with her Velvet Hour scent. But the model will
> surely struggle against a fragrance that has such a noble
> history: "The Whopper sandwich is America's favourite
> burger," the website boasts.
>
> "Flame by BK captures the essence of that love and gives
> it to you. Behold ... now you can set the mood for
> whatever you're in the mood for." As long as that mood
> involves meat, presumably.
>
> Looks like a competitor for Jim's "Equus" LOL
>
> Dave
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