| re: The Evening Standard Ad Was Not A Completely Negative Thing | |
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Posted by: |
BULLWHIP 12:26 am UTC 12/07/09 |
| In reply to: | The Evening Standard Ad Was Not A Completely Negative Thing - steven_stuart 11:18 pm UTC 12/04/09 |
> > All the ad in the Evening Standard tells us is that > > someone paid money for an ad (containing no specific > > details). It was what happened after this that was > > telling. Nothing. > > Of course you are correct, the ad was premature. I don't > think I'm being disloyal to the production by saying that > because two of the things you mention are very obvious. > > Caveman has already leaked why this situation occured > (still don't know who he is but there are theories). > > Hopefully the next ad in the Evening Standard will say > something about the show (well, will say more than simply > "Jim Steinman's Bat Out Of Hell The Musical") and will > also be backed up by a powerful publicity machine and > considerable momentum. > > However, the fact that such an expensive ad was paid for > should indicate that the show is attracting financing. > > Also, it did stir up some welcome attention from London > big wigs. > > Even though it didn't really work as an ad, Jim's concept > from the Bat One cover looked great on the left hand page. > The list on the right hand page was not so hot but at > least the art work was good. > > So it wasn't a completely negative thing. > > I thought that maybe they could have had two one page ads > instead of the double pager. With Jim's artwork on the > right hand page, saying "coming soon", followed by another > right hand page ad, when you turned the page, with the > same artwork but this time saying "Jim Steinman's Bat Out > Of Hell The Musical". > > I'm not sure what you would make of that. I think the keyword here is nothing. No website. No followup ads, no interviews. Nothing. All that spells to the majority of people is much ado about nothing. I don't think Jim has any money management ability. When he was doing BFG, he wanted the record company to send out a certain kind of stereo to all the radio stations as he felt this certain stereo did his album justice. I have no doubt he was right. But no one was going to spend the money on that. The BAT Musical to me is much the same. I'm sure he wants to pull out all the stops but I doubt anyone is willing to put up the kind of money this would require. | |
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