| re: Jim is everywhere | |
|
Posted by: |
Jsteinfan 02:25 am UTC 01/19/16 |
| In reply to: | Jim is everywhere - Jacqueline 01:04 am UTC 01/19/16 |
| Jim being used in an advert for MODERATION!?!? The world is going to shit! > > http://tvadsongs.uk/heineken-advert-song-i-need-a-hero-commercial/ > (full story) > > Heineken Advert Song 2016 – ‘I Need A Hero’ Moderate > Drinkers Wanted > 13/01/2016 > https://youtu.be/5A4v3vyHWOU (video here) > > Song Title: Holding Out For A Hero. > > Original Artist/Singer: Bonnie Tyler. > > Download the original version from: iTunes and Amazon. > > In stark contrast to the traditional purpose of > advertising, this new 2016 campaign from Heineken > encourages men to consume less of their product. Now it > would be easy to take a cheap shot at the Dutch lager by > suggesting its taste has been successfully doing that for > years, but I wouldn’t think of it. > > The more serious message of the ad, which appears to be > right on the mark, is that women prefer to be around guys > who don’t drink themselves into oblivion. > > > Amusingly, the commercial ends with a barmaid being > visibly impressed by a male customer who declines another > bottle of Heineken, choosing instead to get up and leave > the bar. The woman looks at him in complete shock like > she’s never before seen a guy pass-up alcohol. His reason > for leaving could however had something to do with the > bottle still having its cap attached. So if it’s men who > say no to alcohol that attract women, looks like > teetotalism could be the way to go. > > As you’re probably already aware, the song all the ladies > in the advert are singing is Bonnie Tyler’s rock-ballad > ‘Holding Out for a Hero’. Featuring the lyrics ‘I need a > hero’, this tune was included on the soundtrack to the > 1984 film Footloose. > > > A reworded version of Holding Out for a Hero was used in > Just Eat’s recent ‘I need a balti’ advert. > > > The above ‘Moderate Drinkers Wanted’ commercial was added > to Heineken’s official YouTube channel on the 13th of > January, 2016. > > | |
| reply | | |
| Previous: | re: Jim is everywhere - Scaramouche 02:03 pm UTC 01/19/16 |
| Next: | re: Jim is everywhere - angie 02:15 am UTC 01/19/16 |
| Thread: | |