That's right, we don't know if it will be successful or not, so every bit of promotion for it can only be good. People knowing who Jim Steinman is and what he's written can only be good.
There's absolutely no doubt in my mind that if the public connect the dots between TEOTH, MLOONA, IACBTMN, IWDAWFL, HOFAH, BOOH, NMW etc etc etc, they'll be thinking 'fucking hell, this one guy wrote all them?' and would possibly pursue further Jim Steinman's Bat Out Of Hell: The Musical.
As for TMIL, some would argue that 2million albums sold isn't exactly a failure. In comparison to Bat1 & 2 it is, but an album in its own right it isn't.
> We don't know if The Musical will succeed. "The Monster Is
> Loose" failed without Jim, will The Musical fail without
> Meat? However, this isn't just an album that Jim's
> recording. The public will be seeing a lot more than they
> did in the last 30 years. It's a spectacular, with cutting
> edge innovations and groundbreaking theatrical effects.
> Wrapped up with all the greatest songs from the Bat albums
> (It's not like Jim's writing a completely new score.) I
> think it has a lot more going for it than TMIL, that's for
> sure.
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