> There is a difference between going on TV to flog
> something and casting your show using a reality show...
Your reading too much into these so called 'casting' shows.
They're primary function is promotion, and the best promo you can get.
I wouldn't describe them as 'stunt' casting either. That would be sticking someone famous in the show that was unsuitable (ie Crawford).
The casting element is 'fixed' anyway. ALW without doubt 'planted' Lee Mead, Connie Fisher & Jade (Eurovison) and lo & behold they won.
Whatever role they would decide to 'cast', I'm 99% certain Jim would get the person he wants?
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