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| re: Bat Promo & Stanndaaard Ad | |
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Markus 10:51 am UTC 11/07/09 |
| In reply to: | re: Bat Promo & Stanndaaard Ad - Dr_Rock 09:11 am UTC 11/07/09 |
| true > Unless it's followed up by more information, including at > least provisional dates, on Monday or Tuesday then people > are going to forget about it and the impact will have been > lost and it will have been a waste of money. > > > What to make of the Evening Standard Ad? First off it’s > > good to see/read something about the musical, even though > > it’s still (deliberately?) vague. I think they > > could/should have mentioned the theatre and opening > > (month/year) or even something like ‘opening in the West > > End 2010’ (just to reinforce what they were advertising)? > > > > > > I also assume by using the Standard that London is still > > the city of choice for launching the show (as opposed to > > Broadway or an ‘out of town’ try-out somewhere)? > > > > And why now? Maybe tickets will go on sale shortly, in the > > run-up to Christmas, with a view to a 2010 opening? > > > > I liked the use of red, which is quite striking, and must > > have caught a lot of people’s attention, and also the fact > > that they mention Jim was the sole writer on Bat 1 (which > > many people probably still don’t know), but I think they > > should have added a pic of him as well? > > > > In regards the artwork, don’t know whether using part of > > the Bat 1 cover is to give people something they may > > recognise or the final design? If it is the final artwork > > then disappointed as it doesn’t show much imagination and > > the design/execution is poor (the ‘Jim Steinman’ font is > > horrible)? > > > > I actually envisaged using just the Bat & steeple from the > > cover (honest), but in my (rough) sketch the Bat was > > turned to be full on (as if about to fly off the steeple > > directly at you) and a more exaggerated ‘primal scream’. > > > > The wings would be outstretched with a tattooed ‘Bat’ on > > one wing, ‘Hell’ on the other wing and a branded ‘Out Of’ > > across the Bat’s chest (slightly smoking, as if just been > > branded). The wings would also be dripping blood (off > > course). > > > > I also have an angelic Wendy strapped to the steeple, > > which is rising from the ‘fires of hell’ (aspects of the > > Bat 2 cover thrown in), and a deep red/orange background > > (similar to the WDTW poster). > > > > The website link is a bit of a ‘damp squib’ (at the > > moment). By giving the address on the ad they should have > > rewarded people, bothering to have a look, with at least > > an up-to-date biog on Jim and a couple of pics, or maybe > > even Jim doing some type of voice-over about the show 'Hi > > this is Jim Steinman, and my new Bat Out of Hell musical > > spectaclular...blah blah blah'. > > > > The ad also mentions ‘experience the music like never > > before’ so why not have a NEW ‘teaser’ backing track (with > > or without vocal) playing in the background (Jim/Rink > > should have at least some rough mixes by now?) > > > > Overall the ad seems to have been a bit of a rush job & > > irritatingly vague, and the designers/producers need a > > slap! (LoL). > > > > BTW – A very belated Happy Birthday to Jim. Never ever > > stop writing!! > > | |
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