Yeah but no one likes a tease!
> > Unless it's followed up by more information, including at
> > least provisional dates, on Monday or Tuesday then people
> > are going to forget about it and the impact will have
> > been lost and it will have been a waste of money.
>
> Exactly. I've no idea how much a double page ad in the
> Standard costs, but let's say 'a lot', and the lack of
> info seems to have been a wasted opportunity.
>
> However, they may have a huge advertising budget and this
> could just be the start of a long teaser campaign??
>
>
>
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