| re: So you really think this is gonna go? | |
|
Posted by: |
steven_stuart 11:38 pm UTC 12/04/09 |
| In reply to: | re: So you really think this is gonna go? - Rob 11:58 pm UTC 12/02/09 |
| I really really really hope that you're right. > Hmmm - I see where you're coming from, but I do disagree > somewhat. > > It's reasonable to assume that a fair few people who own > Ba Out of Hell or are Meat Loaf fans would have seen that > advert. Chances are they'd have mentioned it to a loved > one/friend/colleague who also likes Bat/Meat. That sort of > info tends to stick in the back of your head - it's not > something you consider every day like us Steinmaniacs, but > it's there nontheless and you'll remember it from time to > time when Meat comes on the radio or you dig out a Bat > album at home one night. > > Another, more specific ad - even if it's in 6 months time > -will get people talking again. And then some of them will > remember the original ad, and the anticipation will build, > and then more ads will come, and then before you know it > you'll have denim-clad rockers queueing around the block > when tickets go on sale. > > Yeah, maybe I'm being overly optimistic, but then I'd > guess the marketing guys behind the musical know a tad bit > more about marketing than you or I. > > > > But with the sort of attention spans people have nowadays > > if something (especially something as cryptic as the > > Evening Standard ad) isn't followed up within a few days > > then people will have forgotten it ever was in the first > > place. The impact of that ad beyond this board has totally > > been lost. I don't know who is doing marketing for the > > musical but they've really dropped a ball with this. > > > | |
| reply | | |
| Previous: | re: So you really think this is gonna go? - Rob 11:58 pm UTC 12/02/09 |
| Next: | re: So you really think this is gonna go? - BULLWHIP 01:15 am UTC 12/02/09 |
| Thread: | |