| Eclipse used in FiberOne commercials | |
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Jacqueline 12:26 am UTC 08/17/13 |
| Letfs Turn Around with Fiber OneBy Jordan Teicher on August 15, 2013 11:16 AM The title is not a bathroom pun. Saatchi & Saatchi created a new campaign for Fiber One built around the 80s song, gTotal Eclipse of the Heart,h originally by Bonnie Tyler. If youfve ever been within 50 yards of a karaoke bar, youfll recognize the tune, and apparently, the 1983 hit is getting a second wave of popularity decades later. A May survey by UKbathrooms.com reported that it is the most popular song people sing in the shower. And more recently, actor and vocal impressionist Christina Bianco had a video of her singing gTotal Eclipse of the Hearth in the voices of 19 different divas go viral (1.8 million hits in four days). So the relevance for the Fiber One campaign is there. We have two spots to show you, one titled gTurn Around Barry,h and the other, gTurn Around Barbara.h Ignoring the missing commas, both are about hapless characters on diets who want to eat food that tastes good but wonft make them fat. Those people do deserve power ballads playing as the soundtrack to their lives. The set-up is slightly confusing, because each ad includes multiple characters who we are supposed to assume are all named either Barry or Barbara. At one point, it looks like one Barry is even holding a leek hefs about to eat whole. But then he finds Fiber One. All in 30 seconds. Watch gTurn Around Barbarah and read some credits after the jump. Chief Creative Officer: Con Williamson | |
| URL: | http://www.mediabistro.com/agencyspy/lets-turn-around-with-fiber-one_b52414 |
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