I like 'em! Especially the Barry version!
-K-
> Letfs Turn Around with Fiber OneBy Jordan Teicher on
> August 15, 2013 11:16 AM
>
> The title is not a bathroom pun. Saatchi & Saatchi created
> a new campaign for Fiber One built around the 80s song,
> gTotal Eclipse of the Heart,h originally by Bonnie
> Tyler.
>
> If youfve ever been within 50 yards of a karaoke bar,
> youfll recognize the tune, and apparently, the 1983 hit
> is getting a second wave of popularity decades later. A
> May survey by UKbathrooms.com reported that it is the most
> popular song people sing in the shower.
>
> And more recently, actor and vocal impressionist Christina
> Bianco had a video of her singing gTotal Eclipse of the
> Hearth in the voices of 19 different divas go viral (1.8
> million hits in four days).
>
> So the relevance for the Fiber One campaign is there. We
> have two spots to show you, one titled gTurn Around
> Barry,h and the other, gTurn Around Barbara.h Ignoring
> the missing commas, both are about hapless characters on
> diets who want to eat food that tastes good but wonft
> make them fat. Those people do deserve power ballads
> playing as the soundtrack to their lives. The set-up is
> slightly confusing, because each ad includes multiple
> characters who we are supposed to assume are all named
> either Barry or Barbara. At one point, it looks like one
> Barry is even holding a leek hefs about to eat whole. But
> then he finds Fiber One. All in 30 seconds.
>
> Watch gTurn Around Barbarah and read some credits after
> the jump.
>
>
>
> Chief Creative Officer: Con Williamson
>
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